Improving Brand Awareness and
Retail Execution
Retailers’ efforts to raise awareness in the mobile accessory category were scattered at best. Ignite saw this as a window of opportunity for our client, Zagg, to step up and set itself apart in this crowded, highly competitive category.
Simplify the Experience
After conducting a strategic audit and stakeholder interviews, we learned that accessory brands were focused more on product SKUs than finding differentiators that would clearly help the brand stand out from the competition. To help Zagg in its mission to make an impact in the category, we moved forward on retail creative with these goals in mind:
Simplify the customer shopping experience.
Position Zagg as a category leader.
Encourage product interaction whenever possible.
Take the Category Lead
Ignite brought these goals to life by creating a suite of new merchandising for CES, which showcased Zagg’s shift in focus to benefit-oriented language and experiential displays that put product in shoppers’ hands.
Leveraging shopper insights to take the retail experience a step further, Ignite created tailored versions of POP displays that aligned with the specific business goals of Best Buy, Walgreens, and Target.
These custom POP options showed retailers that Zagg understood their particular challenges and was serious about emerging as a leader in the mobile accessory category.
