Crafting Sales Support for New Technology
Qualcomm, a leader in chip and platform technology, needed content that looked beyond the specs to sell their proprietary LTE Broadcast and Aqstic products. They called Ignite to bring a fresh perspective and increase purchase intent with OEMs and retail customers.
Focusing on People, Not Just Products
We knew Qualcomm’s audiences wanted to quickly know “What’s in it for me?” and “How will this help me in my everyday life?” Unfortunately, an overwhelming amount of information meant people couldn’t easily get those answers.
So, we seized the opportunity to:
Simplify product details.
Consolidate the wide breadth of information.
Craft content based on benefits, not just specs.
We wanted real-world use cases and imagery that would captivate, not just educate, to gain attention and entice customers to learn more about these product offerings.
More Tales. Less Tech.
Qualcomm’s initial content focused on the how and the what. We re-framed content to focus on the why to let the target audiences’ imaginations take the reins and motivate them to act.
Qualcomm’s LTE Broadcast
Product Presentation
We turned Qualcomm presenters into authentic storytellers to validate them as thought leaders. This benefit-driven story focused on revenue growth and better connectivity management instead of just technical details.
Qualcomm’s Aqstic Audio
Technology Sales Sheet
We consolidated pages of specs and features to create tailored content that spoke more naturally to OEM clients. This also gave OEMs the information they needed to sell the benefits of this audio tech to end users. The new LTE Broadcast story became the gold standard for Qualcomm presentations, and Aqstic content established Qualcomm as a partner with OEMs—not just a supplier—to help tell hardware and software stories to customers.
