Wed 21 Mar 2012
Before we get into the blog, I offer this: http://www.zdnet.com/blog/emergingtech/why-the-future-of-mobile-is-screenless-touchless/2608
Now the flashback. A week ago, I was horsing around with Siri, Apple’s ubiquitous attempt at screenless telephony, with some colleagues. The commercials make this seem like the easiest, most efficient vehicle for data-gathering. This is not anywhere near the truth for now. In fact given the ease demonstrated in the commercials, Siri acted uncharacteristically obdurate.
But, the matter still stands that screens are not necessarily the de facto mode of technological interaction.
Things at Ignite have gotten more academic lately…in a good way. We started an agency book club, just wrapped up ‘The Creative Process Illustrated’ and are reading ‘Drive’ next. Our new interior design has opened up a massive amount of community space. And the agency has taken an additional charge to find the ‘shift’.
Mike Covert, our president, recently attended a lecture where the speaker went through the Ages of humanity: hunt/gather, agriculture, industry, information. Each of these was punctuated with a shift period before the subsequent one could begin properly. I think we all feel the tension of losing the comfort of our Age. Still, we have to not only look into the future, but act on behalf of it.
I love long bets. So, here’s mine. We are entering the Age of Interaction.
All the other Ages evolve from our relationship with our surroundings and not with each other. Today, our military ponders soft power. Nations are restructured via Twitter. An artist creates her opus out of interviewing people selling items through LA’s Penny Saver. We are just beginning to see what our machines can do.
They are reminding us of what we can do: http://www.moma.org/interactives/exhibitions/2011/talktome/objects/146363/