Tue 24 Jan 2012
Some experts believe a consumer can be exposed to more than 30,000 messages per day. You have seen stats like this several times, but does it really stick with you? Merely stating this fact again isn’t likely to make you remember why it’s important to make your message take root and stand tall in what is likely a very crowded forest.
Perhaps its more important to consider the way we’re saying it.
Perhaps the message is said in a way that challenges consumers to consider it differently. For instance, how many stick puns does it take to make this post memorable? (Keep count). You know the longer your message is actively considered in the mind, the broader the idea branches out.
Perhaps it’s relayed in an unexpected way or place, causing your target to uproot themselves from our busy, can’t-see-the-forest-through-the-trees daily lives. There’s a lot of competition for attention out there – so differentiation and acknowledgement makes your idea grow above the rest. Yeah, you might expect marketing insights on an agency blog like this, but what if the point was made from a flash mob in Grand Central Station? Pretty sure you’d remember that.
Perhaps it’s the consistency of the message that seeds the idea for the long haul. There’s a reason I write ’tissue’ and you think ‘Kleenex’. Focus and repetition are key to make any message blossom and bear fruit. Being different for different’s sake will cause confusion unless this action points back to the common trunk which supports your compelling marketing message.
With that in mind, we are prepared to make our service and your message stickier than maple syrup.




This time of year can often morph into a full focus on the new, glitzy and shiny, whether you are talking gifts or finding customers. You can get distracted from those loyal followers who have been with you throughout this year and many others. Yes, we’re still talking about customers here.